Why Scheduling Works For My Blog

When you have a blog, there is two sides to scheduling: getting content written in advance as well as having many tweets to promote your posts and social media.

It takes time out of your day, it really does.

During a recent Blogosphere Chat, questions were asked about scheduling and from my answers came several questions from fellow bloggers and I thought it would make a somewhat interesting blog post.

Scheduling to some may seem like a lot of work and I won’t sugar coat it: it is but I enjoy doing it and as someone who is passionate about marketing, I know it’s great for my blog in the long run. I’m going to make this post as straight forward as I can but if you have any questions, feel free to ask!

So buckle up and learn about how about I make scheduling a priority for my blog.

Emma (53)

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{Photos: Megan}

Six years ago, I typed my very first blog post and hit publish!

I had about twelve book reviews stored in a folder on my laptop and within a matter of hours, a full month was scheduled ready for my brand new audience to embark on.

As an organised person, I thrive on having things done in advance because the last thing I need to be thinking about is what blog post I have going live on Wednesday morning. All I need to do is set it live and it’s out in the world.

So how do I do it?

It’s very simple and pretty straightforward.

For any ideas that I may have, they all go into a notebook but we’re not here to chat about ideas (perhaps another day). I have a tendency to take each week as it comes but the most importantly; I want to mix my topics up through the days.

A great way to keep organised with your blog post scheduling is to use a spreadsheet and since the start of 2018, I’ve found a new love for doing this. I used to just use a notebook but this way is easier and I can check it at any time.

Let’s talk spreadsheet..

Across the tabs, add one for one month and within each tab, write all the days of the month. You don’t have to post every single day but I personally prefer to do it this way as it comes in very handy for scheduling tweets (more on that in a minute).

With the date, include a column for the title of the post, the topic, how the progress is coming along i.e. to write / scheduled / published and then I have a final column for when the post is in collaboration with a brand.

I love the spreadsheet.

It helps me bring out the best for my blog, my content and those read it.

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I may have slightly over sharpened a few of these photos. Oops.ย 

Scheduling tweets is an aspect of blogging that I started taking seriously in May 2017 with a website called Twuffer.

It’s free, easy to use and only takes up about an hour of my day.

I created my own scheduling system based on what time people are active on Twitter and to nobody’s surprise – that’s pretty much all day, every day.

Let me break it down for you..

My weekday blog posts go live on Monday, Wednesday and Friday at 7:20am. But for everyday, I have scheduled tweets promoting my posts for 9am, 12pm, 1:30pm, 5pm, 7pm, 9pm and 11pm. It’s slightly different for the week: 9am, 12pm, 2pm, 4pm, 6pm, 8pm and 10pm. People are a lot more active on Twitter during the weekend so why not take full advantage of that?

I realise that it may sound like a lot of promotional tweets but they work. I didn’t think having a system would work but after a while, the retweets came in and my statistics do better than I ever thought possible.

Alongside promoting my blog posts on a daily basis, I also promote my Instagram because heaven forbid we will ever get the chronological feed back.

On a week day, I promote my IG feed at the following times: 6:30am, 10:30am, 3pm, 6pm, 8pm and 10pm. During a weekend, I promote at 7:30am, 10:30am, 1pm, 3pm, 5pm, 7pm, 9pm and 11pm.

Yeah, it’s a lot.

But if you keep on top of it all, you get used to it and having a spreadsheet honestly helps.

Emma (48)

Hashtags are very, very important but some bloggers still wonder which ones are the best to use for which posts so I thought I’d share five of mine. You can use these across Twitter and Instagram to reach audiences.

Books – #bookblogger / #amreading / #bookchat / #greatreads / #whattoread

Beauty – #bbloggers / #beautyblogger / #makeupblogger / #makeup / #fotd

Fashion – #fbloggers / #fblchat / #whatiwore / #asseenonme / #ootd

Food – #fdbloggers / #foodie / #foodporn / #onthetable / #igfood

Life – #lbloggers / #blogginggals / #thegirlgang / #ontheblog / #happyselves

Travel – #travelbloggers / #instabritian / #visitbritain / #solotravel #aroundtheworld

I really hope those hashtags come in handy for your promotional tweets. It’s very easy to hunt down more – just have a nosy on Twitter.

Wow.ย That was a lot to type and reread.

Whether you want to schedule in advance or you’re looking for a new website to schedule tweets on, I hope that this post has been helpful for you and if you have any questions, just ask!

I’m off to schedule this post now..

EL xx
Twitter // Instagram




11 thoughts on “Why Scheduling Works For My Blog

  1. Love this post because I have always felt crazy for keeping a scheduling spreadsheet, and now I feel less alone! Using a spreadsheet has really been a game changer because I’m always 10-20 posts ahead.

    However, promoting on twitter and instagram have always been a weakness for me, so this definitely encouraged me to take a look at those platforms for more ways to promote!

    Great job~ xx Jess

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